Roller Marketing Research

Publications

Roller, M. R., & Smith, Z. R. (2025). Qualitative Research: Advancing the Social and Behavioral Sciences. Public Opinion Quarterly, 89(SI), 477–491. https://doi.org/10.1093/poq/nfaf035
Roller, Margaret R. 2024. The Essential Human Component in Qualitative Research.
Roller, Margaret and Eva Aizpurua. 2024. Qualitative Research: An Interview with Margaret Roller. Survey Practice.
Roller, Margaret R. 2024. Case-centered Research: 5 Articles on the Purpose & Usefulness of a Case-centered Approach.
Roller, Margaret R. 2023. Beyond Paradigm & Method: 5 Articles on the Fundamental Role of Quality Principles in Qualitative Research Design.
Roller, Margaret R. 2023. Learning to Find Meaning: 6 Articles on the Importance of & Techniques to Finding Meaning in Qualitative Research.
Roller, Margaret R. 2023. Qualitative Content Analysis: 6 Articles on the Definition & Quality Design Considerations.
Baughman, Sue, Ava Brillat, Gordon Daines, Greg Davis, Stephanie JH McReynolds, and Margaret Roller. Building a Community of Assessment: Final Report of the Research Library Impact Framework Pilot Initiative. With an executive summary by Kevin Borden. Washington, DC: Association of Research Libraries, March 10, 2023. https://doi.org/10.29242/report.rlif2023.
Roller, Margaret R. 2023. Is It Good Research? Quality Design in Qualitative Research: Quality Approaches That Embrace Diversity & Inclusion.
Roller, Margaret R. 2022. TQF Research Proposal: 11 Articles on the Total Quality Framework Qualitative Research Proposal.
Roller, Margaret R. 2022. Ethnography & the Observation Method: 15 Articles on Design, Implementation, & Uses.
Roller, Margaret R. 2022. The Total Quality Framework: 8 Articles in RDR in 2021 on Research Integrity & Qualitative Research Proposal Design.
Roller, Margaret R. 2020. Methodology: 26 Articles on Design Considerations in Qualitative, Quantitative, & Mixed Methods Research.
Roller, Margaret R. 2020. Reflexivity: 10 Articles on the Role of Reflection in Qualitative Research.
Roller, Margaret R. 2020. Qualitative Research: Transparency & Reporting.
Roller, Margaret R. 2020. Qualitative Data Analysis: 16 Articles on Process & Method.
Roller, Margaret R. 2020. The Focus Group Method: 18 Articles on Design & Moderating.
Roller, Margaret R. 2020. The In-depth Interview Method: 12 Articles on Design & Implementation.
Roller, Margaret R. 2020. Qualitative Research: Analysis. Selected Articles from Research Design Review published in 2019.
Roller, Margaret R. 2020. Qualitative Research: Design & Methods. Selected Articles from Research Design Review published in 2019.
Khan NNS, Olomu AB, Bottu S, Roller MR, Smith RC. 2019. Semistructured motivational interviews of patients and caregivers to improve CPAP adherence: A qualitative analysis. Journal of Clinical Sleep Medicine. 15(12), 1721–1730.
Roller, Margaret R. 2019. A Quality Approach to Qualitative Content Analysis: Similarities and Differences Compared to Other Qualitative Methods. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, [S.l.], v. 20, n. 3, sep. 2019. ISSN 1438-5627.
Roller, Margaret R. 2019. The Focus Group Method: Five Articles from Research Design Review published in 2018.
Roller, Margaret R. 2019. The Meaning & Essence of Qualitative Research: Five Articles from Research Design Review published in 2018.
Roller, M. R., & Lavrakas, P. J. (2018). A Total Quality Framework approach to sharing qualitative research data: Comment on DuBois et al. (2018). Qualitative Psychology. 5(3), 394-401.
Roller, Margaret R. 2018. A reflection on bias in qualitative research. Quirk's, June: 28.
Roller, Margaret R. 2018. What’s a methodologist?: An interview with Kyley McGeeney. Survey Practice, 11(2), 1-10.
Roller, Margaret R. 2018. Qualitative research design: A Collection of articles from Research Design Review published in 2017.
Roller, Margaret R. 2017. Qualitative research: A Collection of articles from Research Design Review published in 2016.
Roller, Margaret R. 2016. Designing Research to Find Contradictions & Personal Meaning: From Research Design Review in 2015.
Roller, Margaret R. 2016. Qualitative research design: Selected articles from Research Design Review published in 2015.
Roller, Margaret R., & Lavrakas, Paul J. (2015). Applied Qualitative Research Design: A Total Quality Framework Approach. New York: Guilford Press. Book reviews can be found here and full text of the Public Opinion Quarterly review can be found here.
Roller, Margaret R. 2015. Contexts, Constructs, & the Human Condition: Grounding Quantitative with Qualitative Research. Selected articles from Research Design Review in 2014.
Roller, Margaret R. 2015. Qualitative research design: Selected articles from Research Design Review published in 2014.
Roller, Margaret R. 2014. Understanding How People Think: Shared Design Considerations in Quantitative & Qualitative Research.
Roller, Margaret R. 2014. Qualitative research design: Selected articles from Research Design Review published in 2013.
Roller, Margaret R. 2013. Qualitative research design: Selected articles from Research Design Review published in 2012.
Roller, Margaret R. 2012. Understanding how people think: Using research principles in qualitative research design. Alert!, July: 6.
Roller, Margaret R. 2012. Questions & answers: Selected articles from Research Design Review.
Roller, Margaret R. 2011. Qualitative research design: Selected articles from Research Design Review (2009-2011).
Roller, Margaret R. 2010. Ever the skeptics: Tips for dispelling doubt in employee research. Quirk's, Monthly E-Newsletter, June.
Roller, Margaret R. 2009. Focus group research: A best practices approach. Working paper.
Roller, Margaret R. & Linelle M. Blais. 2009. A volunteered response. Quirk's, February: 24.
Roller, Margaret R. 2006. Meeting executives face-to-face. Quirk's, March: 26.
Roller, Margaret R. 2001. Qualitative researchers as methodologists. Quirk's, December: 20.
Roller, Margaret R. 2000. Quality research begins with quality data. Marketing News, 14 February: 16.
Roller, Margaret R. 1997. Control is elusive in research design. Marketing News, 15 September: 17.
Roller, Margaret R. 1996 Virtual research exists, but how real is it? Marketing News, 15 January: 13.
Roller Marketing Research. 1993. The marketing research function within leading U.S. telecommunications companies. (white paper based on in-depth qualitative research with research directors at the 12 largest telecommunication firms in the U.S.)
Roller Marketing Research. 1993. The marketing function within leading U.S. telecommunications & industrial/consumer products companies. (white paper based on in-depth qualitative research with marketing directors at 19 U.S. firms with revenues of $1+ billion)
Roller, Margaret R. 1992 Employee research aids productivity and boosts morale. Marketing News, 6 January.
Roller, Margaret R. 1991 Employees speak their minds. Growth [Georgia-Pacific magazine], April: 14.
Bailey, Evelyn. 1989. Focus groups: Not just empty talk. [discussion of Ms. Roller's employee research for Georgia Power, Atlanta, GA]. Citizen, January: 4-7.
Roller, Margaret R. 1988. The qualitative vs. quantitative conflict is a futile one. Marketing News, 29 August: 22.
Roller, Margaret R. 1987. A real in-depth interview wades into the stream of consciousness. Marketing News, 28 August: 22.
Roller, Margaret R. 1985. Mental image of groups is out of focus. Marketing News, 8 November: 21.
Roller, Margaret R. 1984. Use this checklist to select research firm. Marketing News, 14 September: 25.

Margaret Roller