Focus Group Training
"Our group thoroughly enjoyed the training. You made it fun, and everyone had positive things to say about our two days with you and what we learned."
"Thank you for your guidance and expertise. We all left very excited about the possibilities. I had a meeting this morning with my VP and raved about the training."
Margaret Roller offers customized focus group training that is dedicated to satisfying each client's training needs. Rather than a one-size-fits-all approach, Margaret partners with the client to develop a focus group training course that addresses the specific goals of the organization.
Various groups within an organization can benefit from learning how to conduct quality focus group discussions. Focus group training provides corporate communications and human resources with the tools they need to conduct discussions with employees concerning, for example, the company's employee communication efforts (internal focus groups). Consumer and business-to-business research departments are empowered through focus group training with the necessary skills to conduct groups with company stakeholders (external focus groups). And, in the not-for-profit and education sectors, communications, field operations, and program managers are given what they need to facilitate discussions with: volunteers; donors; staff; former, current, and prospective university students; and other essential supporters of the organization.
In all cases, the focus group training is designed to enable employees and staff of an organization with the skills and tools they need to provide well-facilitated and productive discussions that ultimately foster targeted, meaningful, and effective direction for the organization.
The scope of focus group training will vary depending on the needs of the organization. Training is designed on a case-by-case basis but typically runs 1-3 days. By way of example, a 2- or 3-day focus group training might include instruction in some or all of the following areas:
- Overview of qualitative research, specifically focus groups and in-depth interviews, in order to give context to the phases and stages of the design, planning process.
- Design and planning of focus group research, including identifying goals/objectives and how they will be reached, e.g., who to invite to a focus group discussion and how to invite them, selecting the research team.
- Development of a moderator's guide.
- Group facilitation training, covering basic skills, special techniques, and dealing with particular situations; including role playing and conducting a real focus group.
- Analysis, i.e., the tools and process.
- Report writing, i.e., content, format, and writing style.
A 1-day focus group training session might include any one of these components. For example, a 1-day workshop could be conducted on moderating skills and techniques, along with how to deal with particular group dynamic situations.
Margaret Roller has written extensively about the focus group method on her blog Research Design Review.