Roller Research

Qualitative Research Workshops
Interview & Focus Group Training

"Our group thoroughly enjoyed the focus group training. You made it fun, and everyone had positive things to say about our two days with you and what we learned."

"The group and I wanted to thank you for coming out to Boston and leading us through such an insightful and well-tailored workshop yesterday...I really think you helped us to wring as much knowledge from that short time as was feasible."

"Thank you for your guidance and expertise. We all left the training very excited about the possibilities. I had a meeting this morning with my VP and raved about the training."

Margaret Roller offers tailored workshops and training that are dedicated to achieving each organization's learning goals. Rather than a one-size-fits-all approach, Margaret partners with the client to develop a workshop or training course that addresses the specific goals of the organization. These sessions can run anywhere from 1-3 days or be as brief and informal as a lunch and learn.

Various groups within an organization can benefit from learning about: qualitative research (its unique attributes and best ways to maximize its usefulness), how to design and conduct quality in-depth interviews and focus group discussions, and the analytical process and reporting techniques most important to producing quality outcomes in qualitative research. Qualitative workshops and training are valuable, for instance, to research teams (e.g., at university research centers) that are grounded in quantitative methods but may need to acquire surer footing in qualitative research.

Further, in-depth interviewing and focus group training provide a broad range of benefits, such as giving corporate communications and human resources personnel the tools they need to conduct qualitative research with employees concerning the company's policies or employee communication efforts (internal interviews/focus groups). And, empowering consumer and business-to-business research departments with the necessary skills they need to conduct interviews and discussions among company stakeholders (external interviews/focus groups). In the not-for-profit and education sectors, training provides marketing & communications, field operations, and program managers with the knowledge they need to conduct research with: volunteers; donors; staff; former, current, and prospective university students; public entities; and other essential supporters of the organization.

In all cases, the workshops and training are designed to equip employees and staff of an organization with the skills and tools they need to provide well-conceived and productive qualitative research that ultimately fosters targeted, meaningful, and effective direction for the organization.

Example Scenario - Focus Group Training

The scope of focus group training will vary depending on the needs of the organization. Training is designed on a case-by-case basis but typically runs 1-3 days. By way of example, a 2- or 3-day focus group training might include instruction in some or all of the following areas:

A 1-day focus group training session might include any one of these components. For example, a 1-day workshop could be conducted on moderating skills and techniques, along with how to deal with particular group dynamic situations.

Margaret Roller has written extensively about qualitative research and research methods on her blog Research Design Review.

To discuss workshop or training possibilities for your group, contact Margaret at or 804.693.3208.

          Margaret Roller