Roller Marketing Research

Services & Professional Expertise

Margaret Roller's expertise in design, field selection and supervision, analysis, and reporting offers clients well-thought-out, customized research studies. Clients include Fortune 500 companies and major not-for-profit organizations, with research on satisfaction, new product/service, attitude & behavior, and usability research among consumers, business target groups, corporate employees, as well as volunteers and staff in the not-for-profit sector.

Qualitative services include consumer & B2B focus group discussions, dyads & triads, in-depth & on-site executive interviewing, ethnographic studies, and qualitative workshops & training. Margaret is an expert moderator and interviewer who does not shift the important work of design, analysis & reporting to junior researchers or ghost writers.

Quantitative services include traditional mail, telephone, mall intercept, and central location tests as well as online survey research. Margaret designs and follows through on each study and, as in qualitative, does not shift the important work of design, analysis & reporting to junior researchers or ghost writers.

Margaret's Corporate Managerial Positions:

Research Manager, AT&T (Pacific Telephone & Telegraph)

Corporate Research Division. Responsible for the design, execution, analysis, and reporting of quantitative and qualitative studies pertaining to corporate image as well as employee satisfaction.

Research Manager, Los Angeles Times

Focus group moderator. Conducted 300+ qualitative studies per year for major display advertisers such as National Car Rental, Federated Department Stores, Bell Brand snack foods, Los Angeles Music Center, Suntory, and U.S. Borax.

Research Manager, Prentice-Hall Publishing

Highly-concentrated research among academicians focusing on specific areas of discipline. Each study represented a six-month endeavor, exploring college professors' textual needs from a quantitative and qualitative standpoint. Each study was uniquely designed and the resulting research document provided Prentice-Hall with detailed parameters for yet-to-be-written college texts. Margaret's studies led to new texts in child psychology, anthropology, and American government.

          Margaret Roller